The Un/underbanked

Learn who this population is.

Empathize

Experience what it is like to walk in their shoes.

Demographics

How close does this issue hit close to home?

You are drowning

You’re gasping for air

More water is being dumped on top of you every 5 seconds

Eventually you run out of stamina

You give up and sink to the bottom

Being unbanked may feel like you’re drowning.

Commonly, our initial instinct is to panic and fight for survival
when the right techniques are not taught to you.
But once you are presented with those techniques,
you are able to calmly make your way to the surface and float.

You panic and race to the surface to take a breath every time