The Un/underbanked
Learn who this population is.
Empathize
Experience what it is like to walk in their shoes.
Demographics
How close does this issue hit close to home?
You are drowning
You’re gasping for air
More water is being dumped on top of you every 5 seconds
Eventually you run out of stamina
You give up and sink to the bottom
Being unbanked may feel like you’re drowning.
Commonly, our initial instinct is to panic and fight for survival
when the right techniques are not taught to you.
But once you are presented with those techniques,
you are able to calmly make your way to the surface and float.
You panic and race to the surface to take a breath every time
